Professional Certificate Program In Strategic Management

Strategic Management Course by IIM Kozhikode

Businesses all around the world are in the phase of transition. The processes of thoughts that used to work earlier may not be of any use today. Why? Because in the last couple of decades, we have witnessed technology playing a bigger part in business development. From the service sector to manufacturing and from finance to supply chain, almost all elements of businesses have transformed when it comes to making long-term goals. This is because a lot of products are competing for a limited set of buyers.

What should companies do in such a scenario? Create competent strategies and plans of action that give them an edge over their competitors. These strategies need to be followed with proper implementation and analysis, creating a large space for industry experts who can oversee these developments. At Talentedge, we create professionals and strategy makers who guide organizations on their road to financial and branding success.

Consumers are now more influenced by the business value system and market competition. Thus, IIM Kozhikode’s strategic management course aims to prepare you to think strategically from the consumers’ point of view. Nowadays, the battlefield has slightly shifted from business and product management to perception management. This changing nature of global commerce is what our courses aim to enlighten the candidates with, helping them understand the responsibilities well.

Also Read: Strategic management: What it is and why you need it
 

What is Strategic Management Course?

Strategic management is a multi-dimensional operation, which is defined as the management of a company’s resources for attaining the height of financial and organizational success. Involving lots of skills, it is considered the mainstay of a business institution. Essential for organizations across industries, strategic management is among the most sought-after job domains in India.

Also Read: The Components of Strategic Management
 

There are multiple aspects of strategic management such as goal setting, competition analysis, organizational inspection, strategy evaluation, etc. Not just businesses, but universities, government organizations, and other institutions also use strategic management to create goals and meet targets. Considering the vast significance of this field, various educational institutes in India and all over the world have started strategic management courses. The main purpose of these programs is to let candidates identify the inner strategists and help them advance on their career paths.

Also Read: Understanding The Basics Of Strategic Management
 

Reasons to pursue Strategic Management Course:

• Studying strategic management gives you a broader picture of how effective decisions work in businesses. You will be able to take quick actions, which are very crucial when competing with bigger players.
   
• Accelerate your leadership journey by gaining structured knowledge of the strategic management process. The strategic management course aims to weaponize your strategy-making ability with skills in leading a project or a team. This will also help you take various managerial roles in a company.
   
• Your dream to be the backbone of an organization will most probably be fulfilled after you complete the certification program in strategic management. The strategies you formulate will play a major role in the success of your employer. Hundreds of students with this certification are handling big projects across industries.
   
• For those who are planning to start a new venture, this strategic management course can be of tremendous benefit. During these 5 months, you will not only better your understanding of data analysis and corporate governance but also competitive dynamic growth and innovation strategy.
   
• By pursuing our IIM Kozhikode course for working professionals, you will get a chance to embark on a wide range of career opportunities. This will boost your profile comprehensively. In addition, those who are new to the professional world will have multiple roads to take after you complete the course.
   
• No strategy can work when you take decisions individually. You need to consult your peers, take suggestions from other members of the team, and listen to what they have to say. While pursuing the strategic management course by IIM Kozhikode, you will become more effective in working as a team.
   
• The IIM Kozhikode online course in strategic management betters your prospects not only professionally, but personally as well. From how to be calm during uncertain times to taking practical decisions, you will experience a complete set of life-transforming ideas during the program.
   
• One of the major reasons why candidates get attracted to the strategic management course is because it offers a blend of theoretical and practical education. Through hands-on experiential learning, participants interact with professors and industry experts to get crucial insights into the subject.
   
• The certificate of completion you will get from one of the most prominent B-schools in India - IIM Kozhikode will only add tremendous merit to your CV and overall personality. Companies tend to consider professionals with certificates or degrees from renowned institutes.
   
• The strategic management course promotes the inclusive development of the candidates. From having a 360-degree understanding of the strategic management process to improving entrepreneurial skills, you will emerge as a genuine strategic planner in the company. 
   

Eligibility Criteria for the IIM Kozhikode online course in Strategic Management
 

Education:

• If you are an Indian Participant, you need to have at least a Graduation degree (10+2+3) or Diploma certificate (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline
   
• Diploma Holders (10+3) can also be considered on a case-to-case basis if they have substantial work experience in the field.
   
• International candidates have to present graduation or equivalent degree from any recognized University or Institution in their respective countries
   
• Proficiency in English, spoken & written is a must for attending our strategic management course.

Work Experience

• For attending the IIM Kozhikode strategic management online course, you need a minimum of 7 years of work experience in a business enterprise or at least 5 years of experience in a managerial position.

Also Read:  Introduction to Strategic Management: Meaning & Basic Concepts
 

Top Skills Required to Pursue Strategic Management Course

Strategic management is a completely skill-based field. If you have the zeal to be the driving force behind your organization’s success or are looking to make a blistering career in the sphere, you must have some areas of competence that are mentioned below. Not to worry if you are not perfect in every field. The strategic management course by IIM Kozhikode promises to hone candidates’ skills in the most astonishing fashion.

• Communication skills: Shying away from discussions might prove to be an obstacle in one’s professional journey. Better communication is crucial and you must do everything to bring this trait into your life. Especially, as a policy-maker, it’s your foremost job to talk to your peers and listen to their suggestions. This helps bring up refined opinions and better decisions.
   
• Big picture thinking: There is a popular saying- “You have to dream big before doing big.” This will always be relevant, irrespective of the era. The importance of having broader thinking will be delivered to you during the IIM Kozhikode strategic management course. You will be able to point out abstract ideas, thoughts, and likelihoods.
   
• Planning and execution: One of the best ways to be successful in your projects is to plan and execute your strategies properly. If you are aiming to be a strategic manager of some stature, you must be good at making a roadmap and bringing it to execution.
   
• Critical thinking: Critical thinking is about forming a judgment after analyzing various factors and pieces of evidence. Different people might have contrasting opinions on a certain issue. What you need to be perfect at is analyzing those thoughts and coming up with the best theory that serves the purpose.
   
• Confidence: Being confident and optimistic is a trait that all strategic managers possess. While pursuing the strategic management course from IIM Kozhikode, teachers and professors will work on enhancing the self-confidence of participants.
   
• Problem-solving skills: The process of creating company procedures, official policies, and future courses of action is sure to encounter multiple problems. You should know how to solve them by talking to your team members. This is what a majority of strategic management professionals do while trying to bring a task into reality.
   
• Leadership skills: Leading from the front becomes very important while managing key portfolios. As a strategist, you might have to work with a large team. You should know the art of dealing with pressing situations, handling differences within the team quite efficiently.
   
• Entrepreneurial skills: If you don’t think from an entrepreneur’s mind, chances are you won’t attain much success with your projects. The strategic management course aims to enhance your entrepreneurial skills, which is all about taking responsibilities on your shoulders with proper vision.
   
• Innovative skills: When planning the course of action for a company, you need to think something different from what your competitors are doing. Monotonous strategies don’t work while targeting customers for a long time. Thinking out of the box is key to success in this field.
   
• Analytical skills: In order to succeed in the field of strategic management, you must be good at playing with numbers. Data is a vital cog in bringing policies to work on the ground. Thus, it is imperative for professionals to better their understanding of data analysis.

Also Read:  What are the Strategies of Management
 

What do strategic managers do?

5 key duties and responsibilities of Strategic Management Professionals

Strategic managers are among the most consequential people in any organization. They hold some of the key portfolios such as policy-making, performance management, operations, supply chain, etc. They are mainly responsible for reviewing the company, recognizing its weaknesses & strength, and spotting opportunities. A strategic management executive makes recommendations on a regular basis aiming to minimize financial and operational risks. In achieving an organization’s long-term goals, their role becomes even more significant.

Let’s talk about some duties and responsibilities of strategic managers that are of huge essence in a corporation.

• Play a vital role in the development of long-term organizational strategy.
• They conduct regular research on the company’s past response and analyze the effectiveness and efficiency of its products and services.
• Identifying and distinguishing various risks and opportunities
• Strategic management professionals inspect market trends and customers’ choices.
• They are also involved in supporting and guiding the decision-making body.

Also Read:  What Are the Functions of Strategic Management?
 

IIM Kozhikode Strategic Management Course Curriculum

The Indian Institute of Management, Kozhikode believes in the comprehensive development of the candidates through its courses. Thus, the IIM online course in strategic management is designed to expose participants to all aspects of the subject. From handling big projects in challenging times to framing policies for the future, the course curriculum makes one ready to come out as the winner in difficulties.

Also Read: What are the Three Levels of Strategy in any Organisation?
 

• Strategic Thinking: The road to framing and implementing strategies begins with conceptualization. Thus, enhancing strategic thinking ability is one of the foremost intentions of this course. This includes fundamentals of strategy-making that drive the complete process of business planning. Some call it strategic intelligence, which translates into the ability to take quick actions in challenging times.
   
• Strategic Planning: The way you plan your strategies gives a clear picture of what the fate of your efforts is going to be. Planning requires a lot of analyzing work. Thus, this strategic management course gives a huge focus on strategic planning. Various kinds of strategies come under this module such as internal, external, corporate, business, and operations.
   
• Conceptual Assignments: Practical learning is a key ingredient of this IIM Kozhikode certificate course. Participants are involved in conceptual projects, assignments, case studies, and objective/subjective assessment works. These activities are designed to encourage students to take the roles seriously in a practical way.
   
• Strategy Execution: Master the art of executing your strategies and stay in demand by pursuing the IIM Kozhikode strategic management course. Know elements of organizational structure and systems to evaluate your plans in a better way. The study of corporate governance and sustainability is another feature of this online program.
   
• Strategy Application: Bring your strategies into application by getting acquainted with competitive dynamic growth and diversification. This is of extreme importance in strategy management. During this IIM Kozhikode course for working professionals, candidates have the opportunity to grasp the knowledge of how internationalization works in the business sphere. The concepts of joint ventures, alliances, mergers, and acquisitions also play a significant role in the proper implementation of strategies.
   
• Strategic Challenges: No discipline is untouched by challenges and risks. Especially in these highly competitive times, businesses have become more prone to difficulties. During the strategic management course by IIM Kozhikode, participants get a chance to better their ability to resolve various forms of challenges that come while framing corporate strategies. You will also learn how to use technology to tackle these issues.
   

FAQs for Strategic Management Course
 

Q. What are the 5 stages of strategic management?

Ans: Strategy management is a process that consists of mainly 5 stages, which are crucial to be taken care of while planning the future course of action. These stages are:

1. Goal Setting: Development of strategic vision and business objectives
2. Market inspection: Includes analyzing factors that affect the strategies
3. Strategy formulation: Making a road to execute the strategies
4. Strategy implementation: Bringing the plans into action
5. Strategy Evaluation: Includes performance measurement, taking remedial actions, etc.

Q. What are the advantages of IIM Kozhikode online courses? 

Ans: The first and foremost thing that comes into mind when talking about IIM online courses is value for time and money. When you choose to pursue a course from IIMs, you should be sure of one thing — getting a perfect professional opportunity. These are some of the advantages of IIM Kozhikode online courses:

1. Proper understanding of organizational stature and system
2. Acquire strategic thinking skill
3. Career growth in a positive way
4. Multiple opportunities knocking your door
5. An amalgamation of practical and theoretical ways of study

Q. What are the best IIM Kozhikode courses for working professionals? 

Ans: IIM Kozhikode, being one of the premium management institutes, offers many courses that are of great substance. While all its courses are of equal weightage, students find some programs more important than others based on their preferences. The strategic management course is among the most in-demand IIM Kozhikode courses for working professionals. You can also consider other IIM online courses such as general management, applied financial risk management, supply chain management, etc.

Q. What is the best certification for strategic management?

Ans: Strategic management is one of the most sought-after courses in India. Thousands of Indian students, after completing their graduation, aspire to be a part of the lucrative strategic management field. If you want to take the same route while continuing your job, a certification course is what you might consider. Some of the prominent Indian B-schools such as IIM Kozhikode, IIM Raipur, IIM Lucknow, XLRI, etc., offer certificate courses in collaboration with Talentedge. You can sign-up for one of these popular courses in order to take your career to the next level.

Q. Is strategic management a good career? 

Ans: The job field of strategic management is one of the most flourishing in India. Considering its significance in the modern business world, one can say that a career in strategy is a safe bet. Strategic managers are among the highest-paid professionals, thanks to their huge demands in the market. Additionally, strategic management is one such field that involves multiple skills, making you a dynamic professional. So, if you are aiming to take this route, be confident about your choice and get ready to rule the field.

Q. What are the subjects in strategic management?

Ans: Strategic management courses are among the most extensive ones when it comes to defining broader program aspects. The subjects included in this domain are mostly those having relevance in almost all fields of life. Let’s know about some of the major elements of strategic management. These are all interrelated.

• Strategy analysis
• Environmental scanning
• Strategic choice
• Strategic evaluation
• Change management

Q. What is IIM Kozhikode famous for?

Ans: IIM Kozhikode is one of the most prestigious institutes for business studies in India. Established in 1996 as the fifth Indian Institute of Management, It was the first institute in Asia to offer distance learning courses exclusively for working professionals. After the Parliament of India passed the Indian Institutes of Management Act, 2017, IIM Kozhikode, along with other IIMs, were declared institutes of national importance. The B-school offers a range of postgraduate and executive programs in the field of business administration such as strategic management courses, supply chain management, organization behavior, etc.

Q. What kind of jobs can I get after completing IIM online course in strategic management? 

Ans: There is a horde of job opportunities available in the field of strategic management. From the mid-level managerial club to the highest decision-making body, companies need employees with strategies in all ranks. You can be needed to develop/maintain business support systems, give advice on certain decisions taken by the company, analyze the financial & operational prospects of the brand, etc. Here are some of the key employment destinations available for strategic management course participants:

1. Business strategy manager
2. Chief financial officer
3. Project analyst
4. Marketing consulting manager
5. Business development executives

Q. How much do strategy managers earn?

Ans: Strategy managers are among the highest-earning executives in India’s corporate sphere. The average annual salary of a strategy manager is about 19.5 lakh rupees. Although this data majorly includes higher-level executives, there are a lot of mid-level managers who are earning handsomely. If you are planning to make your career a financial success, landing in the field of strategic management is worth considering.

Q. Is strategic management a good job field?

Ans: Strategic management is a highly market-friendly career field, owing to the fact that a majority of companies rely on effective measures for strategy-making. Since the business world is so uncertain nowadays, organizations need people who can plan future strategies, develop policies, and take the business in the right direction. This is one of the major reasons behind thousands of young aspirants desiring to pursue a strategic management course.